Yet another indication that the Austin rental market is crazy hot right now, I recently listed and leased a property in Georgetown in 4 days. Â In the 3-4 days we were actively on the market, I must have had 20+ phone calls and showing requests and we generated multiple applications. Â Interesting anecdote but that’s not really where Im going with this.
The day we finalized the lease with the tenants I got a call from a lady who was helping her son and his family relocate from North Carolina. Â I explained to her that we’d had a huge response in the first couple of days and actually just finalized a lease. Â She was very nice but also exasperated that the house leased before she had a chance to come look at it. Â We got into a brief conversation and she said something that kind of caught me off guard.
Her: “I cant believe it, this would have been the perfect house for them. Â We could have gotten an application in on the house Friday(this was the following Tuesday). Â I’ve been calling the agent that was on the listing every day and he wont return my calls.”
Me: “Really? I’m a little confused. Â I am the listing agent on the property and to my knowledge this is the first time that I’ve gotten a call from you. ”
Her: “No, not you, the agent that was listing the property online.”
Me: “Oh, okay, I’m pretty sure I know what you are talking about. Â Unfortunately, I think that happens quite a bit. Â Im sorry that you feel like you missed out.”
We basically ended the conversation there. Â While I had a good idea about what she was talking about, there was no real reason to get into it any further with her on the phone. Â She was already frustrated enough.
I immediately reflected back on something that I’d become aware of just a couple days prior to that conversation. Â A reputable real estate brokerage in Austin made headlines by deciding to de-syndicate their listings from Trulia and end their advertising agreement with the real estate listing syndication site. Â To give you a little background, websites like Trulia, Zillow, Homes.com and others pull listing data from the local MLS systems and advertise those listings to the general public.
If you want to know the entire back story and reason this brokerage made the decision to pull out of Trulia, you can watch a video here. Â One of the main reasons was that Trulia has an advertising program that allows agents to pay to have their contact information featured in particular zip codes. Â So, their listings, my listings, the next guy’s listings are plastered prominently with the name, picture and contact information of another agent from another brokerage who paid to be there – not that of the actual listing agent.
As a result, potential interested buyers are funneled to agents who are  a) not part of the listing brokerage b) presumably not as well versed in the specifics of the property listing and c) have no real incentive to answer those inquiries.
Im fairly certain that the same thing happened with this particular lease listing of mine. Â Fortunately for my clients, the interest level was high enough that we didnt necessarily miss out on an opportunity to get it leased. Â However I can see how this can be very confusing and frustrating for consumers.
To give you an idea about what Im talking about, below is a screenshot of one of my current listings.  There is a large and obvious picture and call to action button to the right of the listing that says “call to view this home.”  Last I checked, that is not a picture of me and that is not my contact information.  Nothing against (‘Jay’) Chueh Chun Chen (I don’t know him) who is apparently “Trulia’s Top Agent’ based on the ad, but I doubt he has the same interest in showing that property that I would have if I received a serious inquiry.
You have to scroll a considerable way to the bottom of the page to even see my contact information as listing agent for the property.
To be fair, Trulia is not the only listing syndication site that employs these paid advertising tactics. Â Zillow does something similar with its Premier Agent package. Â I imagine its a big revenue stream for them. Â However, the moral of the story from the consumer’s standpoint is to know who you are calling. Â Know what to look for. Â The actual listing agent of the property is likely to be more responsive and knowledgeable about the property specifics.





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The April edition of the Better Austin Living Newsletter went out this week along with cover letter with pictures. Â I’ve gotten into the habit of putting out a reader’s digest version highlighting a few things that have happening on the personal side. Â Though, its not something that I do every month, much to the chagrin of my wife. Â She always asks me if Im going to do a “picture one” this time because thats what ‘the people’ like. Â So, I put together a simple “picture one” as my cover letter this month.
5 Reasons Why Home Ownership Might Not Be Right for You.















